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The User Adoption Agency

People make
technology work.

Technology only pays off when people use it. We help them understand it, trust it and make it part of everyday work, from AI to digital collaboration.

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The adoption gap

Rolling out Copilot doesn’t make you an AI organisation.

Hanging up screens isn’t a digital transformation either. Whatever the technology, tools get switched on and people even try them, but the way work gets done stays the same.

  • 46%

    of software licences go unused in an average month.of software licences go unused in an average month. Bought and switched on, but not part of anyone’s work.

    Zylo, 2026Zylo, SaaS Management Index, 2026

  • 70%

    of the obstacles in AI programmes are people and process.of the obstacles in AI programmes come from people and processes. Technology accounts for 20%, algorithms for 10%.

    BCG, 2024BCG, Where’s the Value in AI?, 2024

  • 31%

    of employees admit to working against their company’s AI strategy.of employees admit to working against their company’s AI strategy, for example by refusing to use the tools.

    Writer and Workplace Intelligence, 2025

That is not a technology problem. Adoption is psychology before it is technology.

Our focus areas

Different technology. One human focus.

Our approach

Prepare. Engage. Sustain.

One people-first method, grounded in psychology. More than training: we work on knowledge, skills, mindset and behaviour.

  1. 01

    Prepare

    Understand the change and design the journey.

    • Readiness scan
    • Stakeholders and governance
    • Priority use cases
    • Communication and learning plan

    Readiness scan, stakeholders and governance, priority use cases, communication and learning plan

  2. 02

    Engage

    Build confidence through practice.

    • Communication campaign
    • Workshops and pilots
    • Role-based training
    • Key users and ambassadors

    Communication campaign, workshops and pilots, role-based training, key users and ambassadors

  3. 03

    Sustain

    Support adoption after go-live.

    • Office hours
    • Monitoring adoption
    • Updated FAQs and materials
    • Continuous improvement

    Office hours, monitoring adoption, updated FAQs and materials, continuous improvement

Our approach

Client stories

Adoption at scale, in practice.

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Three webinars Learning Connected produced for the Dutch Central GovernmentA webinar Learning Connected produced for the Dutch Central Government

Dutch Central Government

95,000 employees, one way of working together.

“Your professional approach, tailored to the target group, resulted in a smooth transition and highly positive feedback from our end users.”
Client’s project manager, Dutch Central Government
  • 60+trainings and webinars
  • 8,500moved to a new calling platform
Read the case

Who we are

We are not a tech company.

Adoption is behaviour change, and behaviour change is our profession. Our team combines psychologists, learning and educational experts, change managers, communication professionals and trainers. They make technology work. We make it work for people.Adoption is behaviour change, and behaviour change is our profession. Our team combines psychologists, learning and educational experts, change managers, communication professionals and trainers. Since 2012 we have worked next to the teams that implement technology. They make it work. We make it work for people.

Experience
Deep roots in government, healthcare and education, and at work well beyond them
Delivered in
English, Arabic, Dutch, German and French
Meet the team
Françoise Wiedenhoff
Françoise WiedenhoffCEO and co-founder, industrial-organizational psychologist

Let’s make technology
work for your people.

Tell us where you are. We’ll help you move forward.

Let’s talk